About Restaurant SEO, a marketing desk for restaurant owners
Behind every host stand sit a phone log, a Maps pin and a few pages that need someone to keep them truthful. Restaurant SEO is the desk that looks after those. It serves one kind of client, the restaurant, and works on one kind of problem: whether the pages, Maps pin, reviews and ads around a dining room tell one story and lead to a reply.
What the desk is, and the edge of its work
Marketing is the whole of the business here. The desk writes location pages, keeps Maps listings matching those pages, drafts review replies for sign-off and manages paid ads. It does not run a kitchen, staff a dining room or speak for a restaurant about anything that happens inside one.
That edge is deliberate. Each word on a menu, the days-and-times line on a listing and every reply a guest may read all belong to the owner. The desk drafts, formats and compares; the owner clears. The permits and licences a restaurant holds are the owner's concern, and not a subject for these pages.
To watch the pieces move together, read the restaurant marketing overview, which follows search, Maps, reviews and ads through one website.
How the desk works alongside a restaurant
A first read of the restaurant's pages and listings
Before anything new goes up, the desk reads what already exists: the site, the Google Business Profile and any duplicate listings for one address. The first call is spent on what that read found.
Drafts that hang at the pass for the owner
Pages, replies and ad wording arrive as drafts. Each one stays unpublished until the owner or the general manager says yes.
Edits made on the pages and Maps pins
After a yes, the desk makes the edit on the page, the Maps pin or the ad account and records which address it affected.
A monthly tally for the host stand
At month's end a one-page sheet lists pages added, listings changed, and the calls and request forms tallied for each page, pin or ad group.
Why a restaurant owner might want a desk that only does restaurants
A general marketer has to relearn the reservation link, the ordering link, the private room request and the catering request with each new client. This desk already speaks those words. Its pages are built from the pieces a dining room really has: a street address, a phone line, a request form and a link the owner chose. The search work and the review routine both start from those pieces.
It also keeps its promises narrow. We make no forecast about calls, requests or placement. We offer what we can point to: a page that went up, a listing that now matches, an ad group that was written and cleared, a count that was reported. Anyone can read the fees on the pricing page before writing in.
What the desk will do for a restaurant, and what it will not
- Write location pages from details the owner supplies and clears.
- Set menu text as ordinary page copy once the owner has cleared it.
- Draft review replies, with none sent unapproved.
- Keep every ad line on the shelf until the owner signs off on it.
- Tally calls and request forms while leaving a caller's own words unrecorded.
- Leave the menu and everything the dining room does to the owner.
- Promise no ranking, no placement and no number of calls.
- Attach no reward to any review, and write no review of our own.
Where a line above touches the owner's own material, the final call stays with the owner.
Questions about the desk behind Restaurant SEO
Does the desk work only with restaurants?
Yes. What it builds is meant for dining rooms and for groups running several, and this brand takes no other kind of client.
Does the desk ever speak for a restaurant?
Only through drafts the owner has signed off. Replies, ad wording and page text go out on the restaurant's own say-so, not the desk's.
Where can a restaurant owner read about the services and their prices?
The services page lays out both lines, and the pricing page gives each plan its monthly fee.
Introduce your restaurant to the desk
A few lines will do. Name the town, say how many locations you run and which work you are weighing. Guest details stay out.
Which location belongs on the first ticket?
Name the locations you want found more often, the towns your regulars come from and the partners who send people your way. Leave out every guest name and every detail of anyone's booking.
Pull the first ticket with us
Choose a call time, or leave a few lines about the restaurant, the town around it and the services you want booked. Every note is read by our CEO.
The tickets above are decoration, not a forecast of anything